After graduating from Parson's School of Design in 1993, she went to work with two esteemed designers, Richard Tyler and Christian Francis Roth. There she honed her love of couture fabric as well as fanatic attention to detail. In 1998, Lela's vision and passion compelled her to create her signature collection, Lela Rose. Through intricately designed and finely detailed separates, dresses and jackets, Lela has established herself as a renowned designer.

The Lela Rose collection is built on a design philosophy of creating hand finished clothes that exude a casual luxury and refinement. The beautiful embellished fabrics are the foundation of this innovative collection and speak to the elegance of its personality with a nod to the era of glamour.

Lela Rose's collection has garnered her a following of trendsetters across the country. Lela's ready-to-wear apparel under the Lela Rose label is sold in more than 75 specialty stores nationwide, as well as Bergdorf Goodman, Neiman Marcus, Nordstrom, Bloomingdales and internationally in Canada, Europe, Russia, the Middle East, Taiwan and Japan.

In Fall 2006, Lela Rose launched the Lela Rose Wedding collection. The collection is a pairing of unconventional fabrics and techniques that are trademarks of the designer. The impeccable quality and couture sensibility of these gowns make them one of a kind. The Lela Rose Wedding collection can be found in bridal boutiques nationwide as well as internationally.

With the success of both collections, the Lela Rose brand expanded into footwear in the Fall of 2007. Rose partnered with Payless Shoesource to create the Lela Rose for Payless brand of fashion forward shoes at an extremely affordable price. This collection was followed up by Unforgettable Moments by Lela Rose, a collection of dyeable special occasion shoes that launched late in 2008. Both collections can be found in Payless stores nationwide.

In 2009, Lela Rose announced she was launching Lela Rose Bridesmaid, a partnership with the Dessy Group. The Lela Rose Bridesmaid collection can be found in over 200 bridesmaid stores nationwide as well as in Canada and in the United Kingdom.
As the Lela Rose brand continues to grow, one thing remains true – Rose's vision and passion to stay true to her aesthetic.